Amarushanwa ku isoko rya e-ubucuruzi bwambukiranya imipaka agenda arushaho gukaza umurego, kandi abagurisha benshi bashakisha byimazeyo amasoko azamuka.Mu 2022, e-ubucuruzi bwo muri Amerika y'Epfo buzatera imbere byihuse ku kigero cya 20.4%, bityo ubushobozi bw’isoko ntibushobora gusuzugurwa.
Kuzamuka kw'isoko rya e-ubucuruzi bwambukiranya imipaka muri Amerika y'Epfo rishingiye ku bihe bikurikira:
1. Ubutaka ni bunini kandi abaturage ni benshi
Ubutaka ni kilometero kare miliyoni 20.7.Kugeza muri Mata 2022, abaturage bose bagera kuri miliyoni 700, kandi abaturage bakunda kuba bato.
2. Iterambere rirambye ry'ubukungu
Raporo yashyizwe ahagaragara mbere na komisiyo ishinzwe ubukungu y’umuryango w’abibumbye ishinzwe ubukungu muri Amerika y'Epfo na Karayibe, biteganijwe ko ubukungu bw’Amerika y'Epfo buziyongera 3,7% mu 2022. Byongeye kandi, Amerika y'Epfo, nk'akarere gafite ubwiyongere bukabije bw'abaturage mu mijyi kandi Umubare mubihugu bikiri mu nzira y'amajyambere n'uturere, bifite urwego rwo hejuru muri rusange urwego rwimijyi, rutanga umusingi mwiza witerambere ryamasosiyete ya interineti.
3. Kwamamara kuri interineti no Gukoresha cyane Smartphone
Umubare wa interineti winjira urenga 60%, naho abaguzi barenga 74% bahitamo guhaha kumurongo, bikiyongeraho 19% muri 2020. Biteganijwe ko umubare w’abakoresha interineti muri kariya karere uzava kuri miliyoni 172 ukagera kuri miliyoni 435 muri 2031. ku bushakashatsi bwa Forrester, gukoresha interineti muri Arijantine, Burezili, Chili, Kolombiya, Mexico na Peru bizagera kuri miliyari 129 z'amadolari ya Amerika mu 2023.
Kugeza ubu, imiyoboro rusange ya e-ubucuruzi ku isoko ryo muri Amerika y'Epfo harimo Mercadolibre, Linio, Dafiti, Abanyamerika, AliExpress, SHEIN na Shopee.Ukurikije amakuru yo kugurisha urubuga, ibyiciro byibicuruzwa bizwi cyane ku isoko ryo muri Amerika y'Epfo ni:
1. Ibicuruzwa bya elegitoroniki
Biteganijwe ko isoko rya elegitoroniki y’abaguzi rizagira iterambere rikomeye mu myaka mike iri imbere, kandi nk’uko imibare ya Mordor Intelligence ibigaragaza, umuvuduko w’ubwiyongere bw’umwaka mu 2022-2027 biteganijwe ko uzagera kuri 8.4%.Abaguzi bo muri Amerika y'Epfo na bo barabona ko hakenewe ibikoresho bikenerwa mu bikoresho, ibikoresho byo mu rugo bifite ubwenge ndetse n'ubundi buryo bwa tekinoroji yo mu rugo, hibandwa ku bihugu nka Mexico, Burezili na Arijantine.
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2. Imyidagaduro n'imyidagaduro:
Isoko ryo muri Amerika y'Epfo rikeneye cyane imiyoboro yimikino n ibikinisho, harimo imashini yimikino, igenzura rya kure hamwe nibikoresho bya peripheri.Kuberako umubare wabaturage bafite hagati yimyaka 0-14 muri Amerika y'Epfo wageze kuri 23.8%, nizo mbaraga nyamukuru zo gukoresha ibikinisho nimikino.Muri iki cyiciro, ibicuruzwa bizwi cyane birimo imashini yimikino ya videwo, imikino yimikino, ibikinisho byanditseho, ibipupe, imikino ya siporo, imikino yubuyobozi, hamwe nudukinisho twa plush, nibindi.
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3. Ibikoresho byo mu rugo:
Ibikoresho byo mu rugo ni icyiciro cyibicuruzwa bizwi cyane ku masoko y’ubucuruzi yo muri Amerika y'Epfo, hamwe n’abaguzi bo muri Berezile, Abanyamegizike na Arijantineya bituma iterambere ry’iki cyiciro.Nk’uko Globaldata ibitangaza, kugurisha ibikoresho byo mu rugo mu karere biziyongera 9% mu 2021, bifite isoko rya miliyari 13 z'amadolari.Abacuruzi barashobora kandi kwibanda kubikoresho byo mu gikoni, nk'ifiriti yo mu kirere, inkono ikora cyane hamwe n'ibikoresho byo mu gikoni.
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Nyuma yo kwinjira mu isoko ryo muri Amerika y'Epfo, ni gute abacuruzi bashobora kurushaho gufungura isoko?
1. Wibande kubikenewe byaho
Wubahe ibicuruzwa na serivisi bikenewe kubakoresha baho, hanyuma uhitemo ibicuruzwa muburyo bugenewe.Kandi guhitamo ibyiciro bigomba kubahiriza ibyemezo byaho bihuye.
2. Uburyo bwo kwishyura
Amafaranga nuburyo bwo kwishyura buzwi cyane muri Amerika y'Epfo, kandi umubare wabwo wo kwishyura nawo ni mwinshi.Abacuruzi bagomba gushyigikira uburyo bwibanze bwo kwishyura kugirango bongere uburambe bwabakoresha.
3. Imbuga nkoranyambaga
Dukurikije amakuru ya eMarketer, abantu bagera kuri miliyoni 400 bo muri kano karere bazakoresha imbuga nkoranyambaga mu 2022, kandi kizabera akarere gafite umubare munini w’abakoresha imbuga nkoranyambaga.Abacuruzi bagomba gukoresha byimazeyo imbuga nkoranyambaga kugirango bafashe kwinjira ku isoko vuba.
4. Ibikoresho
Ubwinshi bwibikoresho muri Amerika y'Epfo ni buke, kandi hariho amategeko menshi kandi atoroshye.Kurugero, Mexico ifite amabwiriza akomeye yerekeranye no gutumiza gasutamo, kugenzura, gusoresha, gutanga ibyemezo, nibindi nkimpuguke mu bijyanye n’ibikoresho byifashishwa mu bucuruzi bwambukiranya imipaka, DHL e-ubucuruzi ifite umurongo wizewe kandi unoze wa Mexico kugira ngo urangize iherezo -kwohereza igisubizo cyubwikorezi kubagurisha.
Igihe cyo kohereza: Apr-17-2023
