Nk’uko iyi raporo ibigaragaza, 74% by'abaguzi bo kuri Arabiya Sawudite bifuza kongera ibicuruzwa byabo ku mbuga za interineti zo muri Arabiya Sawudite.Kubera ko inganda zo muri Arabiya Sawudite n’inganda zikora intege nke, ibicuruzwa by’abaguzi biterwa cyane n’ibitumizwa mu mahanga.Mu 2022, agaciro k'ibyoherezwa mu Bushinwa muri Arabiya Sawudite bizaba miliyari 37.99 z'amadolari y'Amerika, byiyongereyeho miliyari 7.67 z'amadolari y'Amerika ugereranije na 2021, umwaka ushize wiyongereyeho 25.3%.
1. Saudite yo muri Arabiya Sawudite itoneshwa irazamuka
Raporo nshya yatangajwe na Kearney Consulting na Mukatafa, mu gihe kwakira ibicuruzwa byo kuri interineti bikomeje kwiyongera, abaguzi bo muri Arabiya Sawudite bahindukira berekeza ku mbuga z’ubucuruzi zaho ndetse n’ahantu ho guhahira hivide aho kuba ahacururizwa imipaka.
Nk’uko iyi raporo ibigaragaza, 74 ku ijana by'abaguzi bo kuri Arabiya Sawudite biteze ko bazagura ibyo bagura ku mbuga za interineti zo muri Arabiya Sawudite ugereranije no kugura Ubushinwa, GCC, Uburayi na Amerika.
Mu 2021, e-ubucuruzi bwambukiranya imipaka muri Arabiya Sawudite bwinjije 59% byinjira mu bucuruzi bwa e-bucuruzi, nubwo iki gipimo kizagabanuka hamwe n’iterambere ry’ibigo by’ibanze n’ibivangavanze, kandi bishobora kugabanuka kugera kuri 49% mu 2026, ariko biracyiganje. .
Ibiciro biri hasi (72%), guhitamo kwagutse (47%), korohereza (35%) nubwoko butandukanye (31%) nimpamvu zituma abaguzi bahitamo imipaka yambukiranya imipaka kugeza ubu.
2. Inyanja yubururu ya e-ubucuruzi ikikijwe nubutayu
Mu myaka yashize, igihugu cyanjye cyabaye umufatanyabikorwa munini w’ubucuruzi wa Arabiya Sawudite.Kubera ko inganda zo muri Arabiya Sawudite n’inganda zikora intege nke, ibicuruzwa by’abaguzi biterwa cyane n’ibitumizwa mu mahanga.
Mu 2022, Arabiya Sawudite izatumiza mu mahanga izaba miliyari 188.31 z'amadolari y'Amerika, yiyongereyeho miliyari 35.23 z'amadolari ugereranije na 2021, umwaka ushize wiyongereyeho 23.17%.Mu 2022, agaciro k'ibyoherezwa mu Bushinwa muri Arabiya Sawudite bizaba miliyari 37.99 z'amadolari y'Amerika, byiyongereyeho miliyari 7.67 z'amadolari y'Amerika ugereranije na 2021, umwaka ushize wiyongereyeho 25.3%.
Mu rwego rwo kwikuramo gushingira ku bukungu bwa peteroli, Arabiya Sawudite yateje imbere ubukungu bwa digitale mu myaka yashize.Nk’uko bitangazwa na ecommerceDB, Arabiya Sawudite n’isoko rya 27 mu bucuruzi bwa e-bucuruzi ku isi ku isi kandi biteganijwe ko mu mwaka wa 2023 ryinjiza miliyoni 11.977.7 z’amadolari y’Amerika, imbere ya UAE.
Muri icyo gihe kandi, guverinoma y’igihugu yashyizeho politiki n’amategeko bijyanye no gushyigikira no guteza imbere ibikorwa remezo bya interineti no guteza imbere impano z’udushya.Kurugero, muri 2019, Arabiya Sawudite yashyizeho komite y’ubucuruzi, ifatanya na Banki Nkuru ya Arabiya Sawudite n’ibindi bigo gutangiza ibikorwa byinshi byo gushyigikira iterambere ry’ubucuruzi bwa e-bucuruzi, inatangaza ubucuruzi bwa e-bucuruzi bwa mbere. amategeko.Kandi mu nganda nyinshi zifite uruhare muri gahunda yo kureba 2030, inganda za e-ubucuruzi zabaye kimwe mubintu byingenzi bifasha.
3. Ihuriro ryibanze VS ryambukiranya imipaka
Ibice bibiri bizwi cyane kuri e-ubucuruzi muburasirazuba bwo hagati ni Noon, urubuga rwa e-ubucuruzi bwaho mu burasirazuba bwo hagati, na Amazon, urubuga rwa e-ubucuruzi ku isi.Mubyongeyeho, imiyoboro ya e-ubucuruzi yubushinwa SHEIN, Fordeal, na AliExpress nayo irakora.
Kugeza ubu, Amazon na Noon ni byo byiza byinjira ku bagurisha Ubushinwa kwinjira ku isoko rya e-ubucuruzi bwambukiranya imipaka mu burasirazuba bwo hagati.
Muri byo, Amazon ifite traffic nini cyane kumurongo muburasirazuba bwo hagati.Mu myaka mike ishize, Amazon yateye imbere byihuse muburasirazuba bwo hagati, ifata urubuga rwa e-ubucuruzi rwa Top1 mu burasirazuba bwo hagati umwaka wose.
Hagati aho, Amazon iracyafite amarushanwa mu burasirazuba bwo hagati kuva mukeba wabo Noon.
Noon yinjiye ku mugaragaro isoko rya e-ubucuruzi bwo mu burasirazuba bwo hagati kuva 2017. Nubwo ryinjiye ku isoko bitinze, Noon ifite imbaraga z’amafaranga cyane.Nk’uko imibare ibigaragaza, Noon ni urubuga ruremereye rwa e-ubucuruzi rwubatswe na Muhammad Alabbar n’ikigega cy’ishoramari cyigenga cya Arabiya Sawudite ku giciro cya miliyari imwe y’amadolari y’Amerika.
Mu myaka yashize, nkuwatinze, Noon yateye imbere byihuse.Nk’uko iyi raporo ibigaragaza, Noon imaze gufata isoko rihamye ku masoko menshi nka Arabiya Sawudite na Leta zunze ubumwe z'Abarabu.Umwaka ushize, Noon nayo yashyizwe muri porogaramu zambere zo guhaha mu burasirazuba bwo hagati.Muri icyo gihe, kugirango dushimangire imbaraga zayo, Noon nayo ihora yihutisha imiterere y'ibikoresho, kwishyura ndetse nizindi nzego.Ntabwo yubatse ububiko bwinshi bwibikoresho gusa, ahubwo yanashizeho itsinda ryayo ryo gutanga kugirango ikomeze kwagura ibikorwa bya serivisi zitanga umunsi umwe.
Uruhererekane rwibintu bituma Noon ihitamo neza.
4. Guhitamo abatanga ibikoresho
Muri iki gihe, guhitamo abatanga ibikoresho ni ngombwa cyane.Nibyingenzi kandi bihamye kubagurisha kubona serivise nziza kandi itanga ibikoresho byizewe.Matewin Supply Chain izubaka umurongo wihariye wibikoresho muri Arabiya Sawudite guhera 2021, hamwe nigihe cyihuse hamwe numuyoboro utekanye kandi uhamye.Irashobora guhinduka amahitamo yawe ya mbere muri logistique kandi na mugenzi wawe wizeye.
Igihe cyo kohereza: Nyakanga-14-2023
