Imikoreshereze ituma hakenerwa ibikoresho no gutwara abantu muri Mexico

Mercado: 62% byabaguzi ba Mexico bamenyereye gushakisha ibicuruzwa bashaka kumurongo

Vuba aha, kugirango twumve neza akamenyero ko guhaha nimyitwarire yabaguzi ba Mexico, Mercado Libre Ads yakoze ubushakashatsi isanga abaguzi bo muri Mexico bamenyereye gushakisha ibicuruzwa bashaka kugura kurubuga rwa e-bucuruzi.

Nk’uko imibare ibigaragaza, 62% by’abaguzi bo muri Megizike bavuze ko bakunda gushakisha ibicuruzwa bakunda binyuze mu gushakisha kuri interineti.Muri bo, 80% by'abaguzi bo muri Megizike bashakisha ibicuruzwa bigenewe ku rubuga rwa interineti.Birashobora kugaragara ko akamenyero ko guhaha kubaguzi ba Mexico bahuye neza nuburyo bugezweho.Bakurikirana udushya, baharanira imigendekere, kandi bitondera siporo nubuzima, cyane cyane mubyitaho.Ibyiciro hamwe nishakisha ryihuta cyane kurubuga rwa e-ubucuruzi bwo muri Mexico ni ibi bikurikira:

Ibice by'imodoka (+ 49%)

Amajwi & Video (+ 41%)

Imyenda, imifuka n'inkweto (+ 39%)

Ugereranije nibyahise, ibyiciro bikurikira biracyari muburyo bwo gukomeza gukura, nubwo umuvuduko wubwiyongere wagabanutse:

Imikino & Ubuzima bwiza (+ 16%)

Terefone & Terefone (+ 14%)

Mudasobwa (+ 14%)

Usibye kwiyongera gukabije mubushakashatsi bwibiciro byibicuruzwa, umubare wubushakashatsi bwamagambo azwi nawo ni kenshi.Dukurikije amakuru ya Mercado Libre Ads, amagambo 10 yambere yamagambo akoreshwa cyane nabakoresha interineti muri Mexico muri 2022 ni:

Gahunda 2022 、 Uruhinja Yoda 、 Bratz 、 Ishema 、 Cepillo alisador 、 Estampas Panini 、 Halloween pupilentes 、 Decoración Halloween 、 Suéter Navideño 、 Calendario adviento

Mubyongeyeho, Amatangazo ya Mercado Libre yanasangiye andi makuru ashimishije, agaragaza ko abaguzi bo muri Mexico bakinguye guhaha.Mbere ya byose, twasanze abakoresha Mexico bo batangiza ibidukikije cyane.98% by'abaguzi bo muri Mexico bavuze ko bafite igitekerezo kirambye cyo gukoresha.Igishimishije kurushaho, ijambo "ishema" (igipimo cyumuryango wa LGBTQ +) rishakishwa inshuro 10 kurubuga rwa Meikeduo kuruta uko byari bimeze mu 2021, cyane cyane kubintu nkimyambaro, amashati, ninkweto.Mercado Libre ikomeje kuba imwe mu mbuga zikunda guhahira Abanyamegizike.Nk’uko ubushakashatsi buherutse gukorwa na Tandem Up (ikigo cy’umwuga cy’isoko rya GrupoViko) bubitangaza, Mercado Libre ifite ubumenyi bwa 97% mu baguzi ba Mexico ndetse n’isoko ryinjira ku isoko rya 85% muri Mexico, ndetse rikarenga igihangange muri Amerika cyo kuri interineti Amazon.

Mu 2022, Mexico yabaye kamwe mu turere dukora cyane ku mbuga za e-ubucuruzi muri Amerika y'Epfo, kandi ifite urwego rwo hejuru rw’abaguzi.Iterambere ryayo rya e-ubucuruzi rizagera kuri 55%, naho umubare w’abakoresha uzagera kuri miliyoni 82. Iterambere ryihuse ry’isoko rya e-bucuruzi ryo muri Megizike ntiriterwa gusa n’uko urubuga rwa e-ubucuruzi ruha abakiriya ibintu bitandukanye. y'ibicuruzwa kugirango bahuze ibyifuzo byabo bitandukanye byo guhaha, ariko kandi kubera ko urubuga rwa e-ubucuruzi rutezimbere cyane uburambe bwo gutwara no gutanga, nka gahunda ya "Ahorita", bisaba abacuruzi kurangiza gutanga ibicuruzwa mugihe cyamasaha 24

Ugereranije, ibisabwa kugirango igihe cyibikoresho no gutwara abantu bizaba byinshi.Mubisanzwe muriki gihe, buriwese azahitamo kugemura byihuse cyangwa gutwara indege.Igihe gikwiye ni iminsi 3-5 yakazi, kandi igihe cyo gutwara inyanja ni iminsi 35-45, bizagira ingaruka kubaguzi.umva.Mu 2023, Mexico yabaye kamwe mu turere dukora cyane ku mbuga za e-ubucuruzi muri Amerika y'Epfo, kandi imbaraga z’abakoresha zikoresha kwiyongera.