Ku murongo wa e-ubucuruzi bwambukiranya imipaka, abinjira bashya barashobora kuboneka buri gihe.Zhenai Meijia, ugurisha cyane cyane ibicuruzwa bitwikiriye, ni umwe mu mishinga ikomeye mu Bushinwa, avuga ko ari "umwami w’ibiringiti ku isi".Nyuma yo gushyirwa ku rutonde rukuru rw’imigabane ya Shenzhen mu 2021, abashoramari bagiye basaba ko hashyirwaho e-ubucuruzi bwambukiranya imipaka.
Nk’uko byatangajwe na Hugo Cross-border, Zhenai Meijia yagerageje cyane cyane ubucuruzi bw'amashanyarazi mu Bushinwa, nka Douyin, Xiaohongshu, Kuaishou n'ibindi. kandi ushishoze uburyo bushoboka bwo gukura kumiyoboro mishya.
01 Tegura imiyoboro myinshi ya e-ubucuruzi bwambukiranya imipaka
Ibicuruzwa byingenzi byikigo ni ibiringiti nuburiri (ibikoresho, ingofero, ingofero nibindi).Muri icyo gihe, isosiyete igurisha igitambaro gito, imyenda yo mu rugo, amatapi n’indi myenda no gupakira.Ubucuruzi bwohereza ibicuruzwa hanze bingana na 90% byinjira.Mu gihembwe cya mbere cya 2022, Zhenai Meijia yinjije agera kuri miliyoni 687, inyungu zayo zingana na miliyoni 89.71.Dukurikije imibare y’ishyirahamwe ry’imyenda y’imyenda mu Bushinwa, mu myaka itatu ishize, ibicuruzwa bitwikiriye Zhenai Meijia byashyizwe ku mwanya wa mbere ku rutonde rw’irushanwa ry’inganda z’imyenda n’imyenda yo mu Bushinwa zateguwe n’ishyirahamwe ry’inganda z’imyenda mu Bushinwa.
Usibye ubucuruzi gakondo bw’ubucuruzi bw’amahanga, Real Aimejia yavuze ku rubuga rwa interineti ku ya 21 Mutarama ko yagurishijwe ku rubuga mpuzamahanga rwa Alibaba, MadeinChina hamwe n’urubuga rwa interineti rw’ubucuruzi rwa interineti 1688.Naho Amazone nindi miyoboro, Urukundo Rwukuri Meijia ntabwo rwatangaje.Ishakisha rya Hugo ryambukiranya imipaka ku rubuga mpuzamahanga rwa Alibaba ryasanze ibicuruzwa biva muri TRUELOVE, ikirango gifitwe na Truelove, nk'iki gipangu cyo mu rugo cya polyester 100% hepfo, igiciro kiri hagati ya $ 2.50 na $ 10.
Hugo Cross-border yasanze muri Gashyantare 2022, umushoramari na we yabajije niba ubucuruzi busanzwe bwa Zhenai Meijia bwarimo ubucuruzi bwambukiranya imipaka ku mipaka, ariko icyo gihe busubiza ko butabikora.Raporo y’umwaka wa 2022 Zhenai Meijia ivuga ko amafaranga yagurishijwe kuri interineti yari 2.768.13 gusa.
Kubwibyo, ntabwo bidatinze Zhenaimei azafungura ubucuruzi bwayo ku mbuga za e-ubucuruzi bwambukiranya imipaka nk’urubuga mpuzamahanga rwa Alibaba, kandi birashoboka ko ruzaba mu gice cya kabiri cya 2022. Kubwurukundo nyarwo urugo rwiza, kwambuka imipaka e- ubucuruzi nikizamini gishya cyubucuruzi bwamazi.
01 Tegura imiyoboro myinshi ya e-ubucuruzi bwambukiranya imipaka
Ibicuruzwa byingenzi byikigo ni ibiringiti nuburiri (ibikoresho, ingofero, ingofero nibindi).Muri icyo gihe, isosiyete igurisha igitambaro gito, imyenda yo mu rugo, amatapi n’indi myenda no gupakira.Ubucuruzi bwohereza ibicuruzwa hanze bingana na 90% byinjira.Mu gihembwe cya mbere cya 2022, Zhenai Meijia yinjije agera kuri miliyoni 687, inyungu zayo zingana na miliyoni 89.71.Dukurikije imibare y’ishyirahamwe ry’imyenda y’imyenda mu Bushinwa, mu myaka itatu ishize, ibicuruzwa bitwikiriye Zhenai Meijia byashyizwe ku mwanya wa mbere ku rutonde rw’irushanwa ry’inganda z’imyenda n’imyenda yo mu Bushinwa zateguwe n’ishyirahamwe ry’inganda z’imyenda mu Bushinwa.
Usibye ubucuruzi gakondo bw’ubucuruzi bw’amahanga, Real Aimejia yavuze ku rubuga rwa interineti ku ya 21 Mutarama ko yagurishijwe ku rubuga mpuzamahanga rwa Alibaba, MadeinChina hamwe n’urubuga rwa interineti rw’ubucuruzi rwa interineti 1688.Naho Amazone nindi miyoboro, Urukundo Rwukuri Meijia ntabwo rwatangaje.Ishakisha rya Hugo ryambukiranya imipaka ku rubuga mpuzamahanga rwa Alibaba ryasanze ibicuruzwa biva muri TRUELOVE, ikirango gifitwe na Truelove, nk'iki gipangu cyo mu rugo cya polyester 100% hepfo, igiciro kiri hagati ya $ 2.50 na $ 10.
Hugo Cross-border yasanze muri Gashyantare 2022, umushoramari na we yabajije niba ubucuruzi busanzwe bwa Zhenai Meijia bwarimo ubucuruzi bwambukiranya imipaka ku mipaka, ariko icyo gihe busubiza ko butabikora.Raporo y’umwaka wa 2022 Zhenai Meijia ivuga ko amafaranga yagurishijwe kuri interineti yari 2.768.13 gusa.
Kubwibyo, ntabwo bidatinze Zhenaimei azafungura ubucuruzi bwayo ku mbuga za e-ubucuruzi bwambukiranya imipaka nk’urubuga mpuzamahanga rwa Alibaba, kandi birashoboka ko ruzaba mu gice cya kabiri cya 2022. Kubwurukundo nyarwo urugo rwiza, kwambuka imipaka e- ubucuruzi nikizamini gishya cyubucuruzi bwamazi.
| umuyoboro wo kwamamaza | Kugurisha kumurongo | Igurishwa ritaziguye | kugurisha mu buryo butaziguye |
| amafaranga ava mu bucuruzi | 2768.13 | 5.840.476.14 | 367.020,992.88 |
| amafaranga yo gukora | 592.28 | 2.733.791.40 | 292.582.229.27 |
| igipimo rusange cy'inyungu | 78.60% | 53.19% | 20.28% |
| Amafaranga yinjira yiyongereye cyangwa yagabanutse kuva mugihe kimwe cyumwaka ushize | -1798.11 | -1,248.278.62 | 25.275.753.23 |
| Amafaranga yo gukora yiyongereye cyangwa yagabanutse kuva mugihe kimwe cyumwaka ushize | -5,890.56 | -1,292.478.24 | 38.179.978.28 |
| Inyungu rusange yiyongereye cyangwa yagabanutse kuva mugihe kimwe cyumwaka ushize | 120.57% | 9,99% | -5.28% |
Zhenai Meijia yemera ko kugurisha kuri interineti bifite umubare muto ugereranyije muri iki gihe, cyane cyane nk'ubushakashatsi n'ububiko bw'imiyoboro mishya y'ejo hazaza.
Byumvikane ko ibicuruzwa byoherejwe hanze ya Zhenai Meijia bifata uburyo bwo kugurisha butaziguye, bushobora kugabanywa muburyo butatu: inzira ya mbere ni ukumenya ibicuruzwa bitaziguye binyuze muburyo bwa ODM;Iya kabiri ni ukugera kugurisha mu buryo butaziguye muburyo bwa OEM;Icya gatatu ni ukugera kugurisha mu buryo butaziguye uburyo bwo kohereza ibicuruzwa hanze.Raporo y’umwaka wa 2022 ivuga ko amafaranga yinjiye mu kugurisha mu buryo butaziguye yageze kuri miliyoni 360.
02 Yibanze ku Burasirazuba bwo Hagati, Afurika y'Amajyaruguru n'andi masoko
Igihugu cyacu gifite urwego rwinganda rwuzuye ku isi kandi urwego rwo hejuru rutunganya umusaruro uhuza, ruhinduka umusaruro w’isi ku isi, ndetse n’umusaruro w’ibyuma
ahanini bikoreshwa mu kohereza ibicuruzwa hanze, igurishwa ryimbere mu gihugu ugereranije ni rito.Nk’uko imibare ibanza ibigaragaza, mu 2021, Ubushinwa bwakoze kandi bwohereza mu mahanga ibiringiti miliyoni 260 by’ubwoko butandukanye, byoherezwa mu mahanga hafi miliyari 2.28 z’amadolari y’Amerika, bingana na 60% by’ubucuruzi bw’ibiringiti ku isi.
Ku bijyanye n'akarere k'isoko, ibiringiti by'Abashinwa byoherezwa muri Afurika no mu bihugu byo mu burasirazuba bwo hagati, bingana na 60% by'imigabane ku isoko.Nibicuruzwa byiciriritse kandi byo hasi.Imiterere y'ibicuruzwa ni ibiringiti bya polyester, ibiringiti by'ipamba, ibiringiti bya polyester hamwe n'ibiringiti bivanze.
Ku ruhande rumwe, abantu bo mu karere k'abarabu bafite ingeso yo gukoresha ibiringiti nk'igitanda kugirango bakomeze gushyuha.Mu bihugu by'Abarabu, ibiringiti ntibishobora gukoreshwa nk'uburiri gusa, ahubwo binakoreshwa nk'ibitanda n'ibikoresho byo gushushanya.Biramenyerewe kohereza ibiringiti nkimpano zo gushyingirwa, kubyara, urupfu rwa bene wabo cyangwa iminsi mikuru.
Byongeye kandi, Aziya y’iburengerazuba na Afurika y’amajyaruguru n’utundi turere tw’Abarabu ni ahantu h’ubutayu bwumutse, ikirere cy’ubutayu gishyuha cyangwa gishyuha, ubukene bw’amazi bukabije, amapfa n’ubutayu, kandi ibikorwa byo kubika ivumbi rya tapi ni byiza cyane, umukungugu ntuzaguruka kuri tapi, si gusa kweza ikirere no gutunganya ibidukikije.Mugihe kimwe, kubera ko ibicuruzwa bitwikiriye birwanya umwanda, biroroshye koza kuruta ibindi bicuruzwa, kandi birashobora gukoreshwa muburyo bwagutse.Kubwibyo, harakenewe cyane ibiringiti muburasirazuba bwo hagati.Byongeye kandi, kubera ubukene bwamazi y’amazi mu bihugu by’abarabu, ibiringiti ntibwozwa mu buzima bwa buri munsi kandi ahanini bikoreshwa nkibicuruzwa bikoreshwa.Abaturage baho basimbuza ibiringiti kenshi.
Kubwibyo, ibicuruzwa bitwikiriye umuryango wa Jinaimei biramenyekana byoroshye nabaguzi bo muburasirazuba bwo hagati, Afrika nandi masoko, kandi isoko riracyaguka.Nubwo amasoko y’i Burayi n’Amerika ari rimwe mu masoko akenera cyane ibiringiti ku isi, babaye "amasoko agaragara" ku nganda z’imyenda yo mu rugo nka Zhenai Meijia, kubera ko ibihugu by’Uburayi na Amerika ahanini bitumiza mu mahanga no mu rwego rwo hejuru. ibiringiti.Icyakora, kubera iterambere rikomeje kunoza ikoranabuhanga ry’ibihugu by’i Burayi n’Amerika byinjira mu mahanga, igitutu cy’ibicuruzwa byoherezwa mu mahanga kigenda cyiyongera buhoro buhoro.
Amasoko Nkuru & Ibicuruzwa (s)
| Amasoko Nkuru | Amafaranga yose yinjiza (%) |
| Uburasirazuba bwo hagati | 33.08% |
| Aziya yepfo | 13,85% |
| Amerika y'Amajyaruguru | 11.54% |
| Isoko ryo mu Gihugu | 6.92% |
| Afurika | 6.15% |
| Uburayi bw'Iburasirazuba | 5.38% |
| Amerika y'Epfo | 5.37% |
| Amajyaruguru y'Uburayi | 4.62% |
| Aziya y'Uburasirazuba | 3.85% |
| Uburayi bw'Amajyepfo | 3.85% |
| Aziya y'Amajyepfo | 3.08% |
Nkuko bigaragara kuri "ubushobozi bwubucuruzi" bwurubuga mpuzamahanga rwa Alibaba, mubijyanye n’amafaranga, Zhenai Meijia afite uruhare runini mu burasirazuba bwo hagati, agera kuri 33.08%, akurikirwa na Aziya yepfo, Amerika y'Amajyaruguru n'utundi turere.
Ariko, ukurikije agace k'isoko, Zhenai Meijia nayo iragerageza kwaguka.Igipangu cya Dacron nkurugo ruhenze cyane nibicuruzwa byo kwidagadura byahinduye buhoro buhoro umwanya wacyo, kandi aho ibicuruzwa bikenerwa byagutse buhoro buhoro.Biravugwa ko kuri ubu, abakiriya ba Zhenai Meijia mu Burayi, Amerika no mu majyepfo y’iburasirazuba bwa Aziya bongereye ibicuruzwa byabo ku myenda ya polyester, kandi bagaragaza umuvuduko mwiza w’iterambere, bikaba biteganijwe ko bizaba isoko rishya ry’isosiyete mu gihe kiri imbere.
Nk’uko Hugo Cross-border ibivuga, aho umuryango wa Zhenai muri Zhejiang uherereye hari inyungu zimwe na zimwe mu bucuruzi bwohereza ibicuruzwa hanze.Icyambu cyohereza ibicuruzwa hanze yacyo ishami ryacyo Zhenai Blanket na Zhenai Meijia Blanket ni icyambu cya Ningbo.Ibigo byombi bifite urugendo rw'amasaha 3 uvuye ku cyambu cya Ningbo, cyegereye icyambu, ibyo bikaba bifasha mu kuzigama amafaranga yo gutwara no gutanga ku gihe.
Zhenai Meijia yatangaje ko gahunda iriho mu ntoki ihagije, mu gihe kiri imbere izubahiriza amasoko menshi, abakiriya benshi, ingamba zo kwamamaza ku buryo bwinshi, kandi hifashishijwe imiyoboro yo kuri interineti no kuri interineti, ihora itezimbere igipimo cy’amasoko azamuka. nk'Uburayi na Amerika ndetse n'isoko ry'imbere mu gihugu, hiyongereyeho, binyuze mu guteza imbere igicu cy'igicu, itapi n'ibindi bicuruzwa bishya byo kwagura abakiriya biyongera.
Igihe cyo kohereza: Gashyantare-17-2023
