Ubwiza nibicuruzwa byumuntu mubisanzwe nibicuruzwa bitwarwa nagaciro.Abaguzi bakunze guhitamo amaduka yo kuri interineti, farumasi zo kumurongo, imbuga zemewe zubwiza nibirango byita kumuntu, nibindi. Muri byo, ibyiciro byinshi byo kugurisha e-ubucuruzi bwibyiciro byinshi nka Amazone biroroshye Bihaza ibyifuzo byimitekerereze yabaguzi bityo bikurura traffic nyinshi.
1. Incamake yisoko rya e-ubucuruzi
Muri rusange, isoko ryubwiza n’umuntu ku giti cye ryagaragaje iterambere, kandi kugurisha kuri interineti biziyongera muri 2022, ariko bizakomeza kugenda buhoro ugereranije n’ubwiyongere bw’iterambere muri 2020 na 2021.
Kugeza ubu, icyiciro cyo kwita ku muntu ku giti cye kimaze kugira uruhare runini ku isoko ry’ubwiza no kwita ku muntu ku giti cye, aho kugurisha ku isi ku isi hafi miliyari 120 z'amadolari ya Amerika mu 2022, ugereranije na miliyari 79.4 z'amadolari ya Amerika muri 2019. Kwita ku muntu birimo ibicuruzwa nk'isabune, shampo, amenyo yinyo na deodorants, bigera kubaguzi benshi.Ugereranije nibindi byiciro byubwiza nisoko ryita kumuntu ku giti cye, urwego rwo gukoresha umuturage kuri iki cyiciro narwo ruri hejuru.
2. Isesengura ryerekana amashusho yabaguzi
Muri iki cyorezo, ingeso zo guhaha z’abaguzi zagiye zijya kuri interineti buhoro buhoro, ibyo bikaba byazanye igitutu ku bacuruzi n’ibicuruzwa kugira ngo byihute umuvuduko wo guhindura imibare no kunoza ubushobozi bwo kuzuza ibikoresho.Muri icyo gihe, kugurisha kumurongo mugihe cyicyorezo nabyo byahindutse cyane.Iburayi kugurisha kumurongo wita kumuntu muri 2020 byiyongereyeho 26% ugereranije na 2019.
Byongeye kandi, ubwiza no kwita kubakoresha kugiti cyabo muburayi bafite urwego rwo hejuru rwo gukoresha.Abaguzi benshi kumurongo bakoresha amadolari arenga US $ 120 kukwezi mugereranije, naho 13% byabaguzi kumurongo bakoresha amadolari ya Amerika 600 kukwezi.Mugihe kimwe, ubwinshi bwubwiza kumurongo hamwe nabakoresha ubwitonzi bwabo nibisekuruza byimyaka igihumbi.Abaguzi bafite hagati yimyaka 25 na 34 bangana na 32% byubwiza nubwitonzi bwihariye na 29% byabaguzi bose kumurongo.
25% by'abakoresha interineti ku mugabane w'u Burayi bavuga ko bishoboka cyane ko bagura ubwiza n'ibicuruzwa byita ku muntu ku giti cyabo kuruta mu bubiko, ibyo bikaba hejuru ya 15% mu burasirazuba bwo hagati na 8% muri Afurika.Iri gereranya rizakomeza guhinduka uko umubare wubwiza n’abakoresha ubwabo mu burasirazuba bwo hagati ukomeje kwiyongera.
Igiciro no korohereza imiyoboro ya interineti ni ngombwa cyane kubakoresha.38% byabaguzi b’abongereza bazahitamo mu buryo butaziguye imiyoboro yo kugura."Ntabwo bitaye aho bagura, mugihe ibicuruzwa byakoreshejwe".40% by'abaguzi bo muri Amerika, 46% by'abaguzi ba Ositaraliya na 48% by'abaguzi b'Abadage bafite igitekerezo kimwe.Kubwibyo, igipimo cyo kugumana abaguzi mumiyoboro yabacuruzi kumurongo kizaba ingenzi.
Iyo abaguzi b’i Burayi babajijwe impamvu bahitamo urubuga rwa gatatu rw’ubucuruzi rwa e-ubucuruzi, impamvu nyamukuru batanga ni igiciro (73%) kandi byoroshye (72%).Mugihe abaguzi mubihugu byinshi bahura nifaranga nigiciro cyibibazo byubuzima, ibyiza byumurongo wa interineti bizarushaho kwiyongera.
3. Isesengura ryisoko ryibice bitatu byingenzi
Uburayi nisoko nyamukuru yo mukarere kubwiza no kwita kubantu kugiti cyabo, ariko uburasirazuba bwo hagati na Afrika bifite umuvuduko mwinshi witerambere.
• Uburasirazuba bwo hagati
Bitewe n’abaturage benshi, Irani na Turukiya n’isoko ry’ubwiza n’umuntu ku giti cye mu burasirazuba bwo hagati, rifite isoko rya miliyari 6.7 z’amadolari ya Amerika mu 2022.
Abaturage ba Isiraheli miliyoni 9.2 ni bake cyane ugereranije na miliyoni 84 za Irani cyangwa Turukiya, ariko abaguzi b’iki gihugu bakoresha amafaranga menshi mu cyiciro cy’ubwiza no kwita ku muntu.
Abaguzi bakiri bato bo mu burasirazuba bwo hagati bashishikajwe cyane no gukoresha telefoni zigendanwa ndetse n’imbuga nkoranyambaga, kandi umuturage rusange w’ibihugu bimwe na bimwe ni byinshi cyane.Abaguzi bo mu burasirazuba bwo hagati bavuga ko urubuga rw’abandi bantu ari bo bahitamo guhaha, bingana n’abaguzi muri Aziya.3.Isesengura ryisoko ryibice bitatu byingenzi
Uburayi nisoko nyamukuru yo mukarere kubwiza no kwita kubantu kugiti cyabo, ariko uburasirazuba bwo hagati na Afrika bifite umuvuduko mwinshi witerambere.
• Uburasirazuba bwo hagati
Bitewe n’abaturage benshi, Irani na Turukiya n’isoko ry’ubwiza n’umuntu ku giti cye mu burasirazuba bwo hagati, rifite isoko rya miliyari 6.7 z’amadolari ya Amerika mu 2022.
Abaturage ba Isiraheli miliyoni 9.2 ni bake cyane ugereranije na miliyoni 84 za Irani cyangwa Turukiya, ariko abaguzi b’iki gihugu bakoresha amafaranga menshi mu cyiciro cy’ubwiza no kwita ku muntu.
Abaguzi bakiri bato bo mu burasirazuba bwo hagati bashishikajwe cyane no gukoresha telefoni zigendanwa ndetse n’imbuga nkoranyambaga, kandi umuturage rusange w’ibihugu bimwe na bimwe ni byinshi cyane.Abaguzi bo mu burasirazuba bwo hagati bavuga ko urubuga rw’abandi bantu ari bo bahitamo guhaha, bikaba bihwanye n’abaguzi muri Aziya.
Igihe cyo kohereza: Apr-04-2023
